Responsible company

The company responsible for processing personal data through this website is:

Alierd GmbH
Rebgasse 16
4153 Reinach
Switzerland

Email: info@alierd.com

Privacy contact

For privacy-related questions, information requests, correction requests, deletion requests or other data protection requests, you can contact us at:

Email: info@alierd.com

We may need to verify your identity before answering certain privacy-related requests.

Personal data we collect

We collect personal data when you visit our website, place an order, create or use a customer account, contact us, subscribe to communication, report a delivery or quality issue, or otherwise interact with our online shop.

This may include your name, billing address, delivery address, email address, phone number, order details, payment status, communication history, delivery instructions, IP address, device information, browser information and website usage information.

If you contact us about delivery damage or a quality concern, you may voluntarily provide photos of plants, containers, packaging, delivery conditions or other relevant details. We use this information to review and handle your request.

We only collect personal data that is necessary for the operation of our online shop, order processing, delivery, customer support, legal compliance, security, fraud prevention and website improvement.

Why we process personal data

We process personal data for the following purposes and legal or legitimate reasons:

• to provide and operate the online shop;
• to process, confirm, prepare and deliver orders;
• to receive and manage payments;
• to communicate with customers about orders, delivery, returns, quality concerns and support requests;
• to manage customer accounts and order history;
• to send newsletters or marketing communication where permitted by law and, where required, based on consent;
• to improve our website, products, customer experience and internal business processes;
• to prevent fraud, misuse, unauthorised activity or security issues;
• to comply with legal, accounting, tax and record-keeping obligations;
• to establish, exercise or defend legal claims.

Depending on the situation, processing may be necessary to perform a contract with the customer, to comply with legal obligations, based on the customer's consent, or based on our legitimate business interests.

We do not sell customer personal data.

Shopify platform

Our online shop is operated using Shopify. Shopify provides the ecommerce platform that allows us to display products, process orders, manage checkout, handle store functions and operate the online shop.

When you use our online shop, certain personal data is processed through Shopify systems. This includes information needed to complete checkout, manage orders, process payments, provide customer accounts, operate store functions and support the technical operation of the shop.

Shopify may process data in accordance with its own privacy and data processing terms. Shopify and its service providers may store or process personal data in Canada, the United States, Europe and other countries where Shopify or its service providers operate.

Shopify may also provide privacy tools such as customer privacy settings, cookie banner functionality, privacy policy management and privacy-related controls depending on the store settings and customer location.

Payments

Payments are processed through the payment methods available at checkout. Depending on the selected payment method, payment-related data may be processed by Shopify, payment service providers, card networks, banks or other payment partners.

We do not store full payment card details ourselves. Payment information is handled by the relevant payment service providers according to their own security and data protection standards.

We may receive payment status information, transaction references, fraud prevention signals and payment confirmation details necessary to process and fulfil the order.

Delivery and logistics partners

To deliver orders, we may share the necessary delivery information with delivery, transport or logistics partners.

This may include your name, delivery address, phone number, email address, order details, delivery instructions and other information needed to complete delivery.

If you provide special delivery notes, such as unattended delivery instructions, we may use and share those instructions only as needed to complete delivery.

Customer accounts

If you create or use a customer account, we may process personal data needed to provide and manage that account.

This may include your name, email address, login or authentication information, account preferences, saved addresses, order history and account-related communication.

Customer account data is used for account administration, order management, customer support and improving the customer experience.

Contact forms and support requests

If you contact us through the contact form, by email or through another communication channel, we process the information you provide in order to answer your request.

This may include your name, email address, phone number, message content, order number, photos, attachments and any other information you choose to send us.

When reporting delivery damage or a quality complaint, you may voluntarily provide photographs of plants, containers, packaging or delivery conditions. We use these photos to assess the case, provide support, document the issue and handle possible returns, refunds or replacements.

We may keep communication records where necessary for customer support, order handling, quality complaints, legal documentation or business administration.

Newsletter and marketing communication

We only send marketing emails or promotional communication where this is allowed by law and, where required, where the customer has given consent.

If you subscribe to our newsletter, we may process your email address, subscription date, subscription source, unsubscribe status and related communication preferences.

We may use this information to send seasonal plant care tips, updates, new arrivals, offers or other Alierd-related communication.

You can unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting us.

Transactional emails related to orders, delivery, payment, customer support or legal matters may still be sent where necessary, even if you unsubscribe from marketing communication.

Cookies and analytics

Our website may use cookies and similar technologies. Cookies help the website function properly, remember cart contents, support checkout, improve security, understand website usage and improve the customer experience.

Depending on your location and our store settings, cookie consent options may be presented when you visit the website.

We may use the following cookie categories:

• Essential cookies: necessary for core shop functions such as cart, checkout, security, customer account login and order processing.
• Preference cookies: used to remember settings or choices, where available.
• Analytics cookies: used to understand how visitors use the website and to improve the shop experience.
• Marketing cookies: used for advertising, remarketing or measuring the effectiveness of marketing, where such tools are active and permitted.

Some cookies are necessary for the operation of the online shop. Other cookies, such as analytics or marketing cookies, may depend on our store settings, installed apps, customer privacy settings and the tools active on the website.

You can manage cookies through your browser settings. Blocking certain cookies may affect the functionality of the website or checkout.

Sharing personal data with third parties

We may share personal data with third parties where necessary to operate the shop, process orders, deliver products, receive payment, provide customer support, maintain IT systems, comply with legal obligations or protect our rights.

This may include sharing data with:

• Shopify and Shopify-related service providers;
• payment providers, card networks, banks and fraud prevention services;
• delivery, transport and logistics partners;
• IT, hosting, security and maintenance providers;
• email, communication and newsletter service providers;
• analytics or marketing service providers, where such tools are active;
• accounting, tax, legal or business advisors;
• authorities, courts or other parties where required by law or necessary to protect our rights.

We only share the data that is reasonably necessary for the relevant purpose.

We do not sell customer personal data.

International data transfers

Some service providers used for our online shop, including Shopify, payment providers, hosting providers, analytics tools or other technical providers, may process personal data outside Switzerland.

Personal data may be processed in countries such as Switzerland, the European Economic Area, the United Kingdom, Canada, the United States or other countries where our service providers operate.

Where personal data is transferred internationally, we rely on appropriate legal, contractual or technical safeguards where required by applicable data protection law.

By using our online shop, personal data may therefore be processed in countries outside Switzerland, depending on the services used to operate the store.

How long we keep personal data

We keep personal data only for as long as necessary for the purposes described in this Privacy Policy.

Typical retention periods may include:

• Order, invoice and accounting data: for the period required by accounting, tax and legal obligations, usually up to 10 years.
• Customer account data: for as long as the account remains active or as long as needed for order history, support, legal or business purposes.
• Customer enquiries and support communication: normally for 2–5 years, depending on the type of request and whether legal documentation is needed.
• Delivery and complaint records: for as long as needed to handle the case, document the issue, protect our rights or comply with legal obligations.
• Newsletter subscriptions: until you unsubscribe or until the data is no longer needed for marketing documentation.
• Technical logs and security records: for a limited period needed for security, troubleshooting and fraud prevention.

When personal data is no longer needed, we delete it or anonymise it where reasonably possible.

Data security

We take reasonable technical and organisational measures to protect personal data against unauthorised access, loss, misuse, alteration or disclosure.

Security measures may include encrypted connections, secure hosting infrastructure, access restrictions, password protection, payment security measures, technical monitoring and internal access controls.

However, no website, online shop, email system or internet transmission can be guaranteed to be completely secure. Customers should also take care when sharing personal data online.

Your rights

Depending on applicable law, you may have the following rights regarding your personal data:

• the right to request information about personal data processed about you;
• the right to request correction of inaccurate or incomplete data;
• the right to request deletion of personal data, where legally possible;
• the right to object to certain processing;
• the right to request restriction of certain processing;
• the right to withdraw consent where processing is based on consent;
• the right to request a copy or transfer of certain data, where applicable.

You can contact us at info@alierd.com if you want to make a privacy-related request.

We may need to verify your identity before answering certain requests. Some data may need to be kept if required for legal, accounting, tax, contractual or legitimate business reasons.

You may also contact the competent Swiss data protection authority if you believe your data protection rights have been violated.

Automated decision-making

We do not make decisions based solely on automated processing that produce legal or similarly significant effects for customers.

Some service providers, such as payment or fraud prevention providers, may use automated systems to help detect fraud, misuse or payment risk. Such processing is used to protect customers, our shop and payment systems.

Children's privacy

Our online shop is not directed to children.

We do not knowingly collect personal data from children. If we become aware that a child has provided personal data without appropriate permission, we will take reasonable steps to delete the data where required.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, for example if our services, tools, legal obligations or data processing activities change.

The version published on this website is the current version.

Last updated: 20 July 2026